Job Description / Role Clarity Document of Marketing Executive cum Inbound sales at Divine Innovation
Roll definition: Marketing Executive is one who is responsible for generating leads and promoting organization and its product and services for branding purpose.
1. Creating marketing campaign & e-tailing
2. Creating value for customers and build customer relationship.
3. Generating quality leads.
4. Developing your Arsenal to get to next level.
Tasks and activities:
1. Creating marketing campaign & e-tailing:
a. Designing newsletter to promote the brand: 3 newsletters every month.
b. Designing creative copy promotional material to promote products and services
c. Maintaining data of all activities and results emanating from each activity
d. Social marketing: Facebook, LinkedIn, Instagram, Facebook ads, Google ads, LinkedIn, Google Business, Whatsapp Groups.
e. E-tailing on GEM, Amazon, Flipkart, Snapdeal, Paytm mall, Livspace, Homelane, Pepperfry, Indiamart, Economic times, Ikea
2. Creating value for customers:
a. Creating value letters for customer’s prospective customers, Architects, Interior designers, fellow Industries to enable them make better decisions for their PMC, interior & furniture projects.
b. Devising and presenting products and ideas in a way which make them understand application of products look easy.
c. Upgrading Company profile & Catalogues of products continuously: soft copy & hard copy drafts.
3. Generating quality leads:
a. Defining target audience with analysis and research
b. Writing emails professionally to share company profile or any information the prospective client needs about the company
c. Generating leads and fixing meetings, Following up
d. Creating presentations of designs and products pertaining to clients requirement
e. Working on Tenders
f. Data collection online and offline
g. 2 Field survey once in a month.
h. Generating 5 leads of INR 5,00,000 + order value every week
4. Developing your arsenal to get to next level:
a. Learning skill-sets to grow to next level